As described in this article:
…the days of picking a handful of keywords and putting all efforts toward becoming ranked #1 for those keywords are over. Competition is simply too high in all industries now; there’s always going to be at least one other brand doing it better and spending a higher budget than you.
A solid content marketing strategy aims to build your exposure for many long-tail keywords while also building brand awareness, authority, credibility, social media awareness, and conversion rates. It’s a “cast the net” approach rather than a “throw the spear” approach.
And in this article…
Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential.
With Morgan Stanley analysts telling us that mobile will surpass desktop usage by 2015, website content must be mobile-friendly.
This means it’s even more crucial that your headlines pop, your content reads vertically, and maybe – breaking away for a second here from the common belief that longer is better – your blog posts are succinct, to-the-point, and light enough to read ‘on the go’.