Mobile Searches on the Rise

  • In 2012 33% of all searches for local businesses were made on mobile devices
  • In 2013 it’s 50%
  • In 2014 it will be even more

Mobile Device Sales on the Rise

  • In 2012 Apple reported a 58% rise in iPhone sales from 2012 to 2013 and a 26% rise from 2011 to 2012
  • 29% of US adults owned an eReader in 2013 (1,500% more that 3 years ago)

Intent to Buy on the Rise

  • Once someone preforms a mobile search, 61% call the business, 87% of those will buy if they call